Naturalistas Come Together In Celebration Of Their Hair-itage At The Johannesburg Natural Hair Expo

20th July 2018 BY checkoutafrica

At The Johannesburg Natural Hair Expo Happening In September

After a successful launch of their first expo in 2017, the Johannesburg Natural Hair Expo is back once
again for an even bigger celebration. With their main mission of empowering women through
embracing their natural hair, the movement seems to grow even bigger. The 2018 edition of the expo
will happen on the 24th of September at Constitutional Hill and will host an array of local, African and
international brands on the day.

Organised by five dynamic young African, women professionals, who are passionate about empowering
women and girls, African Heritage and excellence they aim to build the expo and give an opportunity to
the incredible South African (and African) women and men entrepreneurs who are producing amazing
natural hair care products in the continent. This movement event, which is set to grow to be the biggest
natural hair events in the continent. The organizers believe in the power of the arts as a tool to facilitate
new conversations that lead to social impact. They also believe that within every little girl and women, is
a powerful force filled with good instincts and passionate creativity. The journey of empowerment
begins when women and girls understand and fall in love with who they are. One powerful way that
they can start the journey of empowerment, is by embracing their natural hair because hair plays an
integral part to the identity of women and girls.

This year’s Hair-itage theme plays an important role as the expo is on Heritage Day, a day in South
Africans are encouraged to celebrate their cultural traditions in the wider context of the great diversity
of cultures, beliefs, and traditions that make up the nation. The Johannesburg Natural Hair Expo
encourages the attendants to represent they diversity on the day with their outfits. The general expo
includes brands from in support of natural hair along with a kids corner for the parents that wish to
attend with their kids. New elements have been in addition to compliment the Hair-itage theme with
entertainment including music, poetry, fashion, and art, as well as food stalls throughout the day.
“We believe in natural beauty. To us, natural beauty is being clear of who you are and falling in love with
that person. The way we pursue natural beauty is by embracing and loving our natural hair. We believe
our natural hair is a beautiful crown that makes us feel gorgeous, confident, sexy, unfiltered and most
importantly; authentic. We do not cover our crowns, but we take care of them and wear them with
pride.” says Creative Director Itumeleng Mogatusi.

South Africa and the world is hungry for authentic dialogue on what it means to embrace yourself and
this inspired the creation of the Johannesburg Natural Hair Expo. There is a growing need for true
representation of African beauty. “We also believe in the women of South Africa and Africa… we are
convinced they have a vital role to play in the economy of the continent. This is not just an expo but a
platform to celebrate, re-educate and empower women and men on how phenomenal they are” adds
says Creative Director Itumeleng.
Make sure to not miss the Johannesburg Natural Hair Expo. Tickets will be available from Quicket and at
the door at the following prices:
Early Bird Special: R150
General Price: R 120
Age 0-12: Free

Celebrate your heritage, Celebrate your hair!
Be part of the movement on social media and like/follow their pages on:
More updates on the event, use the hashtag #JHBNHE2018

For more information, contact:
Selloane Moleli | Media Relations & PR Warrior
078 746 5210
Johannesburg Natural Hair Expo Team | Exhibitors