Why do beauty brands not market to Women Of Colour?

4th July 2019 BY Ivis Ngwenya

So I recently came across a statistic which states that “black women are the biggest spenders on makeup and beauty products of any demographic in the world, outspending caucasian women by 6 times. In the USA alone, they spend $7.5 billion on beauty annually despite being only 13.7% of the female population.”   So my question to you is why do…

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