What a great time to be alive! Right now we are in the middle of a revolution, African music is slowly taking over and finally receiving the attention it deserves. Even in a pandemic, no one can stop greatness!
All eyes are on us but more recently, all eyes are on rising African star, Twitch, as he releases his highly anticipated debut EP, Lost. The Ghanaian singer and songwriter manages to mix elements of Afrobeats, RnB, and Pop to produce a sound he likes to refer to as Coastal Music and I have to say it’s quickly become one of my favourite sounds – his song chaskele has been on repeat non-stop since the release of Lost.
The punchy, four-track offering centred around the theme of “love”, Twitch shares: “It’s been a long time in the making. A lot of effort went into the music in this project. I wrote each song to capture the emotions I feel and hopefully leave a piece of me with every verse.” His EP for me is a true representation of what it means to be young and the emotions we feel as we transition from young people to actual adults, so many of us are lost in love and so many of us are lost in life trying to figure out the people that we truly want to be.
This is literally only the beginning for Twitch – there’s a lot more that the continent and global music community can expect from the 22-year-old in years to come and I can’t wait to see his career blossom!
When did you first discover your passion for music?
I’ve been singing since childhood, I grew with my grandmother, mom and little sister so we didn’t have electricity at the time and she didn’t want me going to a neighbours house or anywhere else really so she would teach us how to sing in parts. I’ve been singing since childhood, I was a choir director at my primary school and the secondary school too – I’ve always had this passion for music!
Would you say that your sound/ vibe has changed in any way from when you first started making music to now?
Yes because I started making music as a normal ling man who knew nothing about music. It was just me, my voice and vibes. Then when I met up with ground-up chale, that’s when things sort of changed – they’d give you songs to listen to and then they’ll nurture you – give you a couple of videos to look at, really help you move out of your comfort zone. I really think they’ve helped me to develop a lot as an artist. Then me, myself I listen to a lot of music, I’m always trying to better my sound- right now my favourite artist is Burna Boy. I feel like he talks to me all the time, as a musician, I would want to preach what he preaches as well, I feel like he says things that I would love to say but he makes it so perfect.
What would you say is your biggest achievement so far in your career?
When it comes to streams we’ve done well for quite some time because I think I’ve streamed more than a million on apple music, Spotify and youtube etc. I am very grateful for that, I’m still trying to connect people and bring them into my circle musically so I am doing that bit by bit.
How did you come up with the term coastal music to describe your sound?
Coastal music is more of like music, let’s say from Africa but mostly from ghana – so music from like highlife but at the same time I’m also trying to get influence by other parts of Africa as well, I listen to Nigerian music, South African music and I fuse it all together. So coastal music can be music that you listen to with your girlfriend in your room or music that you listen to at the beach, in the stadium, when you’re sober when you’re happy – it fits every mood and you can listen to it literally anywhere. It’s just vibes; mainly Ghanian but also fused with other parts of Africa.
Tell us more about your ep lost.
It’s called lost because I feel like I’m lost in love and then, on the other hand, I’m lost in life – when I say I’m lost in life, I feel like this applies to everyone because people don’t know the right or correct formula to be successful, everyone is just coasting through life trying their best not to mess up and find their own paradise.
Then I’m lost in love – I’ve been in certain relationships and it happens all the time that I end up broken-hearted and I don’t know what the problem is because I am a very emotional person and I try to love people a lot and it never ends well.
Lastly, like I mentioned before I grew up with my mom, grandma and little sister so me witnessing arguments between my mom and dad before my dad finally left her at the age of 6 made me realise that maybe sometimes love is not real but it still is real – the whole thing is so fucked up.
How would you yourself describe the feeling of being in love?
Being in love for me is being in a moment where you can’t think of ANYONE ELSE but your partner, you’ll be in a position where anything and everything you do, you’ll be thinking about that person 24/7 – you just think about that person all day every day, it’s like your brain just stops multitasking. That’s love.
Which song from the ep holds the most significance in your life?
Every single one of them, I feel like I needed to say a lot but I was able to say enough on just 4 songs because if I had said everything, it would’ve been a whole album, you get me? I tried my possible best to say everything on those 4 tracks.
On the first song, I talk about the distance between my and my partner, at that time she wasn’t in the country but I was trying my absolute best to make her feel like I was with her and I don’t really give compliments in person, I’ve got this gangster thing about me so I put all my emotions in a song and be like “yo, just listen to this song, I’m trying to speak to you” I was trying to let her know that I’m always with her no matter the distance.
Then with the second song baby, at that point, I didn’t think about anyone else. It got to a point where even if she did wrong, I still didn’t have a problem with it, so I was just trying to exaggerate that I love her with that song.
The third song Chaskele, is when I was broken-hearted and I also drew inspiration from my mom and dad, my dad left when I was 6 and I didn’t understand the fact that my mum loved my dad so much and then they parted ways, I felt like I came into that position too when my partner left me.
Lastly, the fourth song on the EP which is dada and that’s me trying to motivate the youth and trying to tell everybody that you should know yourself and you should know the purpose that you’re meant to serve in life, once you know that, no one can ever lie to you because you’ll know your worth.
You call yourself a romantic gangster but not a romantic person, what do you mean by this?
Naturally I don’t talk too much and I am a very straight forward person, when I see you going wayward I will tell you directly and when I give out compliments I don’t say a lot so I feel like people don’t really feel it but I really do mean it, luckily for me, God has blessed me vocally so I’ll put all the vibes in a song and make you feel emotions through my music so you know what I’m trying to say.
What’s the craziest thing you’ve ever done for a girl?
I once travelled 6 hours to surprise a girl – I just texted her like “yo, what are you doing?” she was said she was in her room and I told her that I was in front of her gate. I didn’t even catch a flight, I was on the bus for 6 hours with my hoodie up because I didn’t want anyone to see me, I was just waiting patiently to meet her.
What is your favourite thing about growing up in Ghana?
Ghana is a very beautiful country you know? Compared to other countries I feel like it’s very relaxed, there’s no pressure from what I see. This country allows you to sit and think about how you can be successful in life, there’s pressure but there’s no pressure – the love is more than the hate, no matter how gangster someone may appear they still love their people. So I love being Ghanian.
If you could collab with anyone dead or alive who would it be and why?
Dead I’d have to say Michael Jackson or Bob Marley for obvious reasons! And alive, without a doubt Burna Boy, him before anyone else.
Where do you see yourself in the next 10 years?
In the next 10 years I see myself being the topic of African music!
Listen to his EP lost Now;